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“What do you do?”

Pictured: me, a special snowflake that society cannot neatly fit into a box.

I squirm when people ask what I do.

My answer typically starts with a deer-in-the-headlights stare as I pause to get a read on the person who asked. Have they ever started a company?

In these moments, I envy accountants, lifeguards, cashiers, lawyers, musicians, or anybody else who has a job we all kind-of-sort-of understand. Unfortunately for me and the person curious about my vocation, I am none of those things.

For a while, I felt insecure about this. Shouldn’t I have a clear answer for one of society’s most persistent questions?

But now I realize that “what do you do?” is a hard question to answer for certain lines of work — entrepreneurship being one of them.

Being an entrepreneur is just different than most jobs. You have to create opportunities, which is itself a loosely-defined skill, and then invent a job for yourself that you think will best serve the opportunity.

On top of that, your opportunity and how far you are along in seizing it are constantly evolving — which means your job is too.

Below, I’ll briefly explain why I find “what do you do?” so hard to answer and how I’ve made peace with the fact that maybe I don’t need to. I’ll also propose an alternative question I’d happily answer.

My work changes. Frequently.

From the outside, the things I’ve done since leaving college seem unrelated. I launched a cannabis startup, a satire newsletter, an AI-powered voiceover service, and a paid writing community, amongst other things.

My roles at each company have been different. At one, I ran engineering. At another, I ran growth and marketing. At another, I spent most of my time doing customer development.

I carried over plenty of skills from one to the other, but I’ve rarely shied away from a project if it required ditching much of what I’m already good at to learn something new.

I chase ideas, then acquire skills.

Each company I helped launch started off as an idea I became obsessed with. In some cases, the idea felt mostly my own. In most cases, it was a vision shared with a few other people. In every case, the idea hijacked my waking mind. I just had to see it come to life.

If I can’t shake an idea for a few months, I commit to doing just about anything to bring it to life, which typically includes learning tons of new skills.

Ideas have guided most of my career decisions, culminating in a “strategy” where I look for opportunities that I’m willing to develop skills for, rather than looking for opportunities to maximize the time I spend applying the skills I already have.

I prefer situations where I can do both, but I’m willing to learn lots of new things if an idea is compelling enough.

Marie Poulin said it well:

I see my career as a series of chapters. These are just projects that I take on.

Worst case scenario? This was a really fun chapter in my life. I got to meet amazing people and hone certain skills. I’m always thinking, “these skills are things that I’m bringing to the future, always.”

I’m being a little pedantic, of course. If somebody asks what I do, I could say something like “I started a company that [does X thing],” but that would say little about my actual day-to-day work and how much it seems to change every 6 months.

“What do you do?” kind-of, sort-of implies that the range of skills you apply today will be the ones you apply for a long time to come.

And while we inevitably bring many of our skills with us into future projects, the actual things that those projects will demand of us can’t yet be known.

So here’s an alternative question I’d prefer to answer:

“What are you doing right now?”

What am I doing right now?

That’s easy. I’m working on an idea I’m obsessed with right now. I’m learning some new skills that will help bring it to life. Once I do, I’ll move onto something else.

Next question, please.


Thank you to Alice Lemee and the Compound Writing members who gave thoughtful feedback on early drafts of this: Amanda Natividad, Kevin Gosztola, Steven Ovadia, Lyle McKeany, and Art Lapinsch.

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An Epic Quote From My Interview With The Onion’s Scott Dikkers

Long-time Stew’s Letter readers will know that I find religion to be a bizarre, outdated, and hopeless lens through which to understand reality.

But I must admit that I sometimes feel like I’m taking crazy pills over here.

Not many of my peers share my glee in attacking the fuzzy, archaic belief systems stubbornly embedded throughout our society, culture, and minds.

But like some sort of born-again atheist, I found salvation last week during my interview with The Onion‘s founding editor-in-chief Scott Dikkers.

Somebody on the call asked Scott what impact his religious upbringing had on his writing and worldview.

His answer was the atheist Christmas gift I had been waiting for:

I grew up and realized this whole religion was all bullshit, and it’s just a bunch of made up shit. And, it’s really harmful that people believe in that.

Because, in any religion, because what it does, is it tells them that it’s okay to believe in things that aren’t true.

[T]he Christian religion [has] had 2,000 years to spin some amazing PR about how that’s a good thing. “Oh, it’s faith.” You know, “I’m a person of faith.” Like, that’s supposed to be a positive statement. That is such a negative thing to say.

If you’re a person of faith, that means you’re willing to believe things that aren’t true.

So, when you allow yourself to be fooled by things that aren’t true, you’re opening yourself up to be conned by anyone who comes and tells you that they’ve got the truth.

You’re not going to believe scientists, that’s the thing. The other thing that the right wing does is they vilify scientists, academia, journalism, any actual truth finding is vilified. And so, I’ve been on a tear for my whole career, trying to communicate that…

We can totally slip into another dark ages. There’s no guarantee that the scientific revolution continues, and we continue to progress as a society.

Lose the religion, it’s a bunch of fucking bullshit, and it’s harmful. So, that’s my feeling on that.

I couldn’t contain my joy hearing this glorious sequence of observations.

I responded:

That was absolutely epic. Wow, that was like a dream come true.

Listen, I think religion has done plenty of nice things and at some point I’ll begrudgingly list a few to demonstrate that I’m not fully one-dimensional (hilariously, I have an undergrad degree in religious studies) — but I think humans can find comfort without delusion and goodness without lies.

And for the love of all that’s Holy, please don’t reply and try to convert me. I’m beyond salvation at this point and your efforts will be better spent converting somebody else.

P.s. here’s the full YouTube Video (quote starts at the ~32 min. marker). And the podcast version is here.

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7 Ways to Be Insufferable On Twitter

Inspired by Tim Urban’s legendary “7 Ways to Be Insufferable Facebook“, I have written the modern-day equivalent for how to be insufferable on Twitter.

The internet has given us unprecedented leverage to annoy each other.

And perhaps no other platform allows us unbridled access to our more base impulses than Twitter.

Below are a few ways to be utterly and completely insufferable on Twitter.

Let’s please stop doing these things as soon as possible.

1/ Tweeting fortune cookie replies to fortune cookie tweets

The only thing worse than fortune cookie tweets are the replies.

Each reply competes to sound wiser than the last, creating a self-replicating strain of bro wisdom that extends far beyond the outer edges of acceptable behavior.

2/ Tweeting about how you stopped using technology for a period and enjoyed it

I suspect that some of us are thinking about our drafts folder while worshiping at the alter of nature.

The only outdoor activity these tweets make me yearn for is being launched into the sun.

Insufferable tweet about not tweeting

3/ Sharing a “must-follow” list of the same five people everybody already follows and acting like you mined gold

Bruh, everybody knows about these accounts.

Also, why are these lists always 100% dudes?

Return your shovel, o’ miner. This gold’s been mined.

Annoying "must follow" tweet

4/ Parroting Naval

Every day, thousands of people decide that the highest-leverage thing they could be doing is tweeting about leverage.

Please *leverage* your common sense instead; regurgitating other people’s ideas verbatim is low-impact.

Annoying tweet that mimics naval ravikant

5/ Tweeting a photo of a physical book page

It is inspiring that you can read, but very few people want to pinch-zoom into a pixelated photo to decipher a dim, underlined passage buried underneath Cheeto stains and a huge block of text.

Post a Goodreads screenshot. Please.

insufferable tweet with a photo of a physical book page

6/ Asking people to help you reach a follower milestone

“Who’s going to get me to 1,000 followers?”

“Help my friend reach 1,000 followers!”

“Wow, you guys, 1,000 followers. Thank you.”

You have offered me no value. Please shoot me.

And don’t stop until I cross 10k followers.

annoying tweet asking for followers

7/ Sharing a “hot take” that is profoundly agreeable

I don’t know who needs to hear this (lol), but if 150k people retweet something it might not be a hot take.

It might be something else:

A widely-held, self-evident belief.

Hot take tweet that is not a hot take

In conclusion

Welp, that’s a wrap.

What’d I miss? Reply to the tweet thread version of this post here with your answers.

Or join the short, fun email I send out by subscribing here (yes, that’s me and @RichardDawkins kicking it in the Galapagos).


Thank you to all of Compound Writing members who contributed ideas for this post: Kushaan Shah, Joshua Poh, Joel Christiansen, Charlie Bleecker, and Rob Hardy.

And a few other Compounders who helped punch up some early drafts of this: Sara Campbell, Piyali Mukherjee, Kyla Scanlon, Nate Kadlac, Lyle McKeany, Yina Huang, Anushri Kumar, David Vargas, Nick Drage, and Dan Hunt.

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The fifth Rice Mountain trade

I’m trying to use the internet to trade a grain of rice all the way up to a mountain. Get caught up here.

Ladies and gentlemen, we have our next trade. And it’s… big, measured by both cash value and mass.

But first, a quick recap on the trades to date.

Trades so far

So far, I’ve made four trades:

The fifth trade

Last week, a trade for a set of presidential signatures fell through. The owner ghosted me and the road to Rice Mountain seemed uncertain.

But little did I know that Diana Hawk was working behind the scenes to line up a bigger trade.

Diana’s friend Salim Najjar runs a beverage company called Sound. He’s spent the past five years perfecting a line of tea-infused sparkling water drinks.

His company has been growing like mad, especially around the LA area, which is what prompted him to recently set up a new apartment there. And his new apartment happened to be missing, you guessed it… a coffee table.

Upon learning this, Diana told Salim about Rice Mountain and Ryan Thomas‘ custom coffee table offer. Salim jumped on it and emailed me this:

[I’d] like to offer 1 pallet of my companies beverage products, Sound. It’s a line of unsweetened, certified organic/non-GMO sparkling teas & waters 😊

A single pallet hold 60 24pks (1,440 units) of our sparkling tea (glass bottle) line and 104 24pks (2,496 unites) of our sparkling water (BPA-NI cans) line 😄 I’d be open and willing to mix and match the pallet with the different flavors if desired!

I was intrigued, but I had no idea how to value 2,500 cans of a high-end sparkling drink. Salim did the math for me:

Our sparkling tea line is sold at an SRP of $2.49 (pallet value of $3,585.60) and our sparkling water line is sold at an SRP of $1.99 (pallet value of $4,967.04).

Mamma mia. Yes. That’s a step in the right direction, even if we’re both using the most generous valuation (the end retail value). I called Salim — we worked out some details and locked in the trade.

Feast your eyes:

A pallet of Sound sparkling water
A few weeks ago, I had a grain of rice. Now I have this big-ass pallet of premium sparkling water (retail: $4,967)

This is a bit of a gamble, of course.

The drinks are unlikely to have asymmetric value. They’ll eventually expire. And the two groups of people I imagine wanting an item like this — people hosting live events or managing offices — are still largely furloughed.

But, by God, we now have enough delicious sparkling beverages to refresh a small village. We will find that village and we will trade with them.

At the high end, this trade represents a 2.8x return on the last item and a 171.28 million times return on the grain of rice.

Let’s make a trade

So… who needs 2,496 cans of delicious sparkling water?

If you need 2,496 cans of delicious sparkling water, hit me up.

Email me at stew@stewfortier.com if you want to swap something for a huge-ass pallet of delicious, tea-infused sparkling water.

As a reminder, anybody who offers to help make a trade in any way will be invited to a huge opening party on Rice Mountain. Diana and Salim — you two have been added to the list.

Hope to see the rest of you there too.


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The ultimate competitive advantage is caring more

Airbnb's first office

A few months after Airbnb found product-market fit, they got some terrible news.

The Samwer brothers (think: the Winklevoss twins, but competent) planned to launch a clone of Airbnb — and they had already raised $90 million and hired hundreds of people to do it.

At the time, Airbnb had just 40 full-time employees all working out of the same tiny office.

Naturally, Airbnb’s CEO Brian Chesky freaked out.

He asked a bunch of different entrepreneurs what he should do. Most of them said the same thing: over the long-term, the better product will win. Paul Graham reminded Chesky, “they’re mercenaries. You all are missionaries.”

Airbnb took the advice. In Chesky’s words:

“My biggest punishment, my biggest revenge on you is, I’m gonna make you run this company long term. You had the baby, now you gotta raise the child. And you’re stuck with it for 18 years.

I knew he wanted to sell the company.. I’m like, “No, no. You’re running this company.” And I knew he maybe could move faster than me for a year, but he wasn’t gonna keep doing it.

And so that was our strategy. We built the company for the long term.”

The rest is history:

Airbnb's competitor Wimdu died with a whimper
Airbnb's IPO went spectacularly well

P.S. Chesky shares the story here (1:02:00 marker)

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Experience is overrated

Before AOC was a congresswoman, she ra

Before AOC became the youngest woman ever elected to Congress, she was a local organizer who knocked on doors for the Sanders campaign.

Before Steve Jobs founded one of the world’s most iconic companies, he was an intern at Atari.

And just two years before his first TV show, Jon Stewart was waiting tables at a Mexican restaurant.

In certain lines of work, experience is overrated. Great things get accomplished by people without much pedigree or experience.

One reason this happens is because markets, technology, and culture are constantly in flux — which means our knowledge is often grounded in a world that has already changed. The chemists of today become the alchemists of tomorrow.

When that’s the case, it’s more important that we develop tools for discovery instead.

Open-mindedness, curiosity, and passion — when it comes to doing great things, those will often be better predictors of success than experience.


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Laziness is a supreme virtue

“Anyone who is both clever and lazy is qualified for the highest leadership duties.”
– Kurt von Hammerstein-Equord

A friend of mine pulled in $300K last year doing virtually nothing.

He figured out a way to automate 80% of his sales job and typically stopped working around lunchtime everyday.

Instead of being happy for him, I was pissed.

I’m busting my ass over here and this guy’s living like a stoned lifeguard.

But I realize now that maybe I have it all backwards. 

I pride myself on working hard, but that has one very unfortunate consequence: I’m rarely looking for opportunities to eliminate the need for hard work.

My lazy friend, on the other hand, is hyper-aware of where effort lurks. He invents genius ways to avoid it, and in doing so frees up an almost comical amount of time and mental bandwidth.

For that reason, laziness may be one of our higher virtues — but we’ll never know for sure. After all, the lazy aren’t going to waste their time debating about something like this.


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The Quest To Become Internet Famous (October 2020 Update)

“I remember very well not being famous. It wasn’t that great.”

– Jerry Seinfeld

Earlier this year, I decided to start building an audience online. I was inspired after learning two things about Tim Ferriss:

  1. His podcast generates enough revenue that it could trade on the NASDAQ as a standalone company.
  2. His personal email list is larger than the record-shattering crowd that turned out to Barack Obama’s inauguration in 2009.

That got me so fired up that I wrote an in-depth piece on everything I learned about him and a laundry list of other people who have figured out how to win on the internet.

Up until the beginning of this year, I had been sending this newsletter out pretty much exclusively to friends and family and I barely ever posted on Twitter. This was my online footprint in January 2020:

  • 226 Stew’s Letter subscribers
  • 550 Twitter followers
  • 53k impressions on Twitter

So I started to promote this newsletter a bit, tweet more often, and generally figure out how the internet works.

These are my stats today (October 2020):

  • 1,464 Stew’s Letter subscribers
  • 4,648 Twitter followers
  • 3.21 million impressions on Twitter

I haven’t invested nearly as much time in this as I’d like, but it’s a start.

Most of the growth has been relatively steady and a function of doing the work consistently, but I’ve had a few tweets go viral like this one that flew past a million impressions and brought in ~1k new followers.

Twitter impressions are a good way to track if you're internet famous yet

I also helped launch the Compound newsletter and Twitter account this year. In a few weeks, they’ve both gone from zero to:

  • 1,072 Compound Digest subscribers
  • 1,305 Twitter followers

And while both of these audiences are tiny, relatively speaking, they’ve already been an invaluable resource for building the business behind Compound.

Twitter (and Stew’s Letter early on) has been our most effective channel for discovering amazing writers who join Compound as paid members.

We’ve gone from $0 to tens of thousands of dollars in ARR in a few months, and we reject the vast majority of people who apply to join — if we said yes to all of the demand from our audience we’d likely be at 5-10x our current revenue (but our member experience would implode so we won’t do it).

I have no idea if this is interesting to people, but I’ll keep posting updates like this every once in a while.

Any questions?

Hit reply and let’s chat!


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The fourth Rice Mountain trade

I’m trying to use the internet to trade a grain of rice all the way up to a mountain. Get caught up here.

Hoo boy, do I have a trade to share today.

But first, a quick recap on the trades to date.

Trades so far

So far, I’ve made three trades:

This week’s trade

Ryan Thomas, a Stew’s Letter reader and master woodworker, made an irresistible offer for the dinosaur bone from the last trade.

He has offered design and build a custom coffee table for a Stew’s Letter reader.

He can build you something like this (sold for $1,500):

Or this (sold for $1,750):

If you don’t need a coffee table, he can build a custom side table instead. His side tables typically sell for anywhere from $300 to $600 (examples: here and here).

At the high end, this trade represents a 7.0x return on the last item and a 60.43 million times return on the grain of rice.

Let’s make a trade

So… who’s next?

Email me at stew@stewfortier.com if you want to swap something for a hand-built, custom coffee or side table.

You’ll get to work directly with a master woodworker to build the table of your dreams (assuming you dream about tables).

As a reminder, anybody who offers to help make a trade in any way will be invited to a huge opening party on Rice Mountain.

See ya there.


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Jim Sinegal: Absolute Legend of Business

Jim Sinegal, Costco's co-founder and former CEO

Jim Sinegal, the co-founder and former CEO of Costco, once threatened to kill his successor if he raised the price of the hot dog combo.

Most modern leadership advice encourages leaders to listen when their employees bring up problems and to definitely not threaten to kill them.

But to become a legend, sometimes you have to ignore conventional wisdom.

Case in point: when Costco’s new CEO suggested raising the price of their famous $1.50 hot dog and soda combo, all it took was a demand and a casual death threat from Costco’s co-founder and former CEO to kickstart innovation.

Here’s the hilarious, true story as told by Costco’s CEO Craig Jelinek:

“I came to (Jim Sinegal) once and I said, ‘Jim, we can’t sell this hot dog for a buck fifty. We are losing our rear ends.’ 

And he said, ‘If you raise the [price of the] effing hot dog, I will kill you. Figure it out.’

That may disturb some people, but Sinegal’s demand coupled with a he’s-probably-just-joking-right threat motivated Costco’s leadership to figure it out.

“What we figured out we could do is build our own hot dog-manufacturing plant (in Los Angeles) and make our own Kirkland Signature hot dogs. Now we are doing so much hot dog business that we’ve opened up another plant in Chicago.

“By having the discipline to say, ‘You are not going to be able to raise your price. You have to figure it out,’ we took it over and started manufacturing our hot dogs. We keep it at $1.50 and make enough money to get a fair return.”

So, listen. I’m not saying you should routinely hurl out close-minded demands coupled with death threats, but I am saying you shouldn’t be so enlightened as to rule it out on face value.